WORKING WITH US AS YOUR STRATEGIC PARTNERS
First you’ll need to get Honest
Admit it, your “instincts” got you here, and you’re struggling to transfer them to your team. You’re nearing the bounds of your experience and fear the next decision.
INSTINCT VS. FEAR
You must understand the distinctions and use them to your advantage honestly to overcome their side effects and achieve greatness.
Impart Instinct
No one currently understands the journey you’ve taken or your business better than you. So, that’s our starting point. We must understand the decisions made by instinct, not data, to inform future decisions without sacrificing what has worked and why.
How? Where the world starts with “why,” we start with what fueled your “will” to forge on.
“What influenced your mindset and molded your vision?”
“What experiences served as reference points for decisions made to date?”
“What outcomes served as milestones verifying direction and enabled you to remain steadfast in the face of doubters or failures?”
Forget Fear
We continuously — not often or occasionally — experience executives with big visions but bigger fears, which prevent them from being honest — with us, their teams, their agencies, their boards. This fear of making the wrong move results in dishonesty.
How? We begin by being honest with each other to overcome or dissuade fears and ultimately make the best moves in the right direction to truly achieve your vision.
“Are you ready to air the dirty laundry?”
“Can you grow with your current resources?”
“Do you have the courage to be bold?”
“What’s truly at stake if you’re not?”
BUSINESS MODEL ACCELERATION
Research
- Market Intelligence Analysis
- Authentic Audience Profiling
- 4D Brand Mapping
- Composite Profiles
- Growth Due Diligence
Brand Study
- Naming & Architecture
- Brand purpose & Narrative
- Design Identity Expansion
- Messaging Framework
Strategy
- Go-to-market
- Campaign Launch
- Strategic Vision and Theme
- Channel Tactics
- Media Syndication & Amplification
- Success Metrics & Measurement
Build
- Solution Prototyping
- Creative Toolkit & Templates
- Digital Experience Prototype
- Activation Concepts
- PR Stunts
- Experiential
- Partnerships
- Campaigns
The 87:60 Podcast
How are the greatest leaders able to recall, leverage, and translate prior experiences into insights for decision making? Co-hosts BJ Kito & Steve McLoughlin seek to shed light on the experiences that most leaders rely upon (consciously or subconsciously).
Listen to where you find your podcasts.