Kevin, Associate Creative Director
Kevin MacPhee, Associate Creative Director at Virtuoso, focuses on the collaborative nature of creative work, emphasizing how diverse talents contribute to a unified vision. His career translates brand visions into impactful realities. He excels in marketing, advertising, concepting, and copywriting, with a keen eye for visual storytelling and translating business objectives into creative solutions.
MacPhee ensures projects reflect innovation, strategic thinking, and human connection. He helps shape the consultancy’s creative culture, fostering idea generation and talent development. He champions collaboration, inspires teams, and provides constructive feedback.
MacPhee’s approach prioritizes excellence, innovation, and measurable results. He understands that creativity solves problems, builds brands, and connects emotionally with audiences. He champions enduring creative principles, crafting strategically sound, resonant experiences that leave a lasting impact and build bridges between brands and their audiences.
Inside our Minds:
You’re A Story Addict. But So Is Everyone.
As marketers, we hear “storytelling” get thrown around a lot – so much so that it seems to have lost all meaning. If you wonder what story really means when it comes to branding and marketing, you’ll end up arriving at either complex answers or foolish ones, like “A story is beginning, middle, and end.” […]
Read More
The Convergence of Digital and Physical Experiences in Marketing and PR
In the dynamic landscape of marketing and public relations, leveraging the synergy between digital and physical experiences has emerged as a critical strategy for brands striving to forge deeper connections with their audience. As we navigate through 2024, the imperative to align digital encounters with real-world interactions has transcended mere desirability, evolving into a fundamental […]
Read More