Dr. Nocera, Chief Data Scientist
As a data engineer, scientist, research designer, socio-cognitive behavioral psychologist, medical doctor, and “decision-making developer,” Dr. Christopher Nocera comes to Rebel with a deep understanding of why we as consumers and tech users make the decisions we do from a biological, neuroscience, and behavioral perspective.
Chris has served as co-founder, head of product, CTO, Chief Scientist, and CIO – all in service to the goal of creating user and customer experiences that result in engagement, sales, and loyalty.
Inside our Minds:
You’re A Story Addict. But So Is Everyone.
As marketers, we hear “storytelling” get thrown around a lot – so much so that it seems to have lost all meaning. If you wonder what story really means when it comes to branding and marketing, you’ll end up arriving at either complex answers or foolish ones, like “A story is beginning, middle, and end.” […]
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The Convergence of Digital and Physical Experiences in Marketing and PR
In the dynamic landscape of marketing and public relations, leveraging the synergy between digital and physical experiences has emerged as a critical strategy for brands striving to forge deeper connections with their audience. As we navigate through 2024, the imperative to align digital encounters with real-world interactions has transcended mere desirability, evolving into a fundamental […]
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