Unexpected, Disruptive Brilliance.
BJ Kito is a dynamic strategist, digital marketing pioneer, and legal expert with over 15 years of experience driving growth for organizations from startups to Fortune 50 giants. Hard work, grit, and accountability were instilled early, shadowing his father’s diverse career. As Chief Strategy Officer (CSO) of Rebellion Group since 2021, BJ spearheads client business strategies, internal mentoring, and the agency’s advisory consulting practice. He leverages AI and data to deliver actionable insights, positioning clients like Mercedes-Benz and Cornell University as market leaders. His vision has been instrumental in restructuring the agency into Rebel, 535, and Virtuoso. As Co-founder and Owner of Virtuoso, he leads with the Multi-Dimensional Intelligence™ approach, achieving significant market expansion and engagement increases, setting Virtuoso apart from traditional consultancies.
BJ’s expertise spans digital marketing, advertising, business development, and legal counsel. His career includes pivotal roles at Digital Surgeons, where he significantly boosted profitability and employee satisfaction, and as Principal Consultant, Founder, and CEO of Pervae, LLC, where he delivered data-driven consulting. He honed his legal acumen as General Counsel at Digital Surgeons, managing IP and compliance. BJ’s academic credentials include a Juris Doctor from Quinnipiac University School of Law (2008) and a BS in Management from Boston University (2004), and he holds certifications from Google, HubSpot, and Dale Carnegie.
Beyond his professional achievements, BJ is driven by a blend of logic, data, and creativity to produce actionable outcomes. He co-hosts the 87:60 podcast, showcasing his ability to extract transformative insights from diverse leaders. His personal life is grounded in family, sharing his life with his wife Tori and their two young children in Wallingford, CT. BJ’s unique blend of strategic thinking and a relentless pursuit of results makes him a powerful force for growth across industries.
Education
Boston University | Questrom School of Business: Organizational Behavior
Quinnipiac University | School of Law: Admitted to practice in NY & CT, 2009
Certifications
Own The Room
Leadership Training For Managers
Sales Advantage
Google Analytics
Hubspot Inbound
Forbes Business Development Council
Agencyagile
Publications
Forbes
Hubspot/ Agency Post
Mediabistro
Awards
Rising Stars Super Lawyer
BJ’s Thinking
You’re A Story Addict. But So Is Everyone.
As marketers, we hear “storytelling” get thrown around a lot – so much so that it seems to have lost all meaning. If you wonder what story really means when it comes to branding and marketing, you’ll end up arriving at either complex answers or foolish ones, like “A story is beginning, middle, and end.” […]
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The Convergence of Digital and Physical Experiences in Marketing and PR
In the dynamic landscape of marketing and public relations, leveraging the synergy between digital and physical experiences has emerged as a critical strategy for brands striving to forge deeper connections with their audience. As we navigate through 2024, the imperative to align digital encounters with real-world interactions has transcended mere desirability, evolving into a fundamental […]
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