How We Approach Business Strategy
We Don’t Know What You Need (Yet)
That’s where you come in. Our value comes from our ability to listen, navigate bias, and identify opportunities for growth. No agendas. No rigid processes. What we recommend is conceived for you and only you.
MULTI-DIMENSIONAL INTELLIGENCE™
Group Virtuoso uses a unique, unbiased framework to analyze businesses and brands from all angles. We start by understanding the “why” behind past decisions to align our recommendations with your intrinsic drivers. Then, we dive deep into data intelligence, going beyond conventional metrics to identify your true target audience and growth opportunities. Finally, we deliver actionable strategies and support your launch with tangible tools and resources.
Essentially, we help you better understand your business, audience, and yourself so you can achieve extraordinary results.
Business Intelligence + Behavioral Study + Cognitive Bias Analysis + Psycholinguistics =
MULTI-DIMENSIONAL INTELLIGENCE™.🔥
WE REVEAL YOUR AUTHENTIC AUDIENCE
You’re only reaching 30-40% of the Total Addressable Market. Why? The bias is a result of a 30+ year echo filter of digital ad campaign data drift
- Data resellers manipulating lists to elevate cost
- Platforms sacrificing reach for optimization and conversion
- Emphasis on ROAS shifting focus to retargeting and retention
- Lookalike audiences derived from a homogeneous customer sample
- Stakeholder opinions bias strategies
- Customer brand affinities bias performance
We reveal the Authentic Audience by reestablishing the Total Addressable Market and using psycholinguistics to build comprehensive persona segments of the potential population.
SEE YOUR BRAND FROM NEW PERSPECTIVES
Optimize the equity you’ve built. By mapping the brand in 4D—personifying its Ethos, Expression, and Perception, and comparing each respectively to Authentic Audience personas, we identify the highest indexing personality traits and model Composite Audience profiles based on correlating traits.
Brand Ethos
The founding persona of the brand, it’s origin story and likely the representation of the first customer persona.
Brand Expression
The current manifestation of the brand in market through its communications, messaging, and activity.
Brand Perception
The sentiment of the brand across social, reviews of products from customers, and content from the marketplace depicting the brand in use.
Brand Congruency
The level of overlap between the brand’s Ethos, Expression, and its Perception.
Brand Coverage
Where the Ethos, Expression, and Perception align across Authentic Audience segments.
KNOW YOUR AUDIENCE BETTER THAN THEY KNOW THEMSELVES
We work with your business as integrated team members, helping facilitate tasks core to your brand’s growth.
Step 1
Personality traits of Composite Audince inform correlating Cognitive Bias tendencies
Step 2
Informs journey, attribution models, creative and messaging
Step 3
Enables value that can be conveyed in a manner that addresses subconscious implicit drivers of audience decision-making
Inside our Minds:
You’re A Story Addict. But So Is Everyone.
As marketers, we hear “storytelling” get thrown around a lot – so much so that it seems to have lost all meaning. If you wonder what story really means when it comes to branding and marketing, you’ll end up arriving at either complex answers or foolish ones, like “A story is beginning, middle, and end.” […]
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The Convergence of Digital and Physical Experiences in Marketing and PR
In the dynamic landscape of marketing and public relations, leveraging the synergy between digital and physical experiences has emerged as a critical strategy for brands striving to forge deeper connections with their audience. As we navigate through 2024, the imperative to align digital encounters with real-world interactions has transcended mere desirability, evolving into a fundamental […]
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