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The challenge permalink

This company had three distinct lines of beverages that were distributed both on- and off-premises. Unfortunately, the line with the most potential had unfavorable terms and consistency issues with its co-packer. Production issues weighed down sales prospects for the brand.

The Virtuoso approach permalink

We met with the company’s co-packers and decided to wind down the relationship. To do so, we increased production at an alternative facility and brokered a joint venture to secure higher-volume production and share in contract revenues. We also created a capabilities presentation for private label customers.

The results permalink

  • Brand experienced strong regional growth that evolved into a national footprint
  • Won contracts to produce private label products for brands including Williams-Sonoma and Loblaw's

Now is the Time permalink

Virtuoso Strategic Group is a boutique consulting firm formed to deliver extraordinary value to its clients. We pride ourselves on alignment with the fortunes of our clients and an unwavering commitment to their success. We welcome you to start the conversation today.